Web Only Multimedia Piece

Real Simple does not have a multimedia tab on the website that holds videos or web-only pieces in one place. The reader has to look for multimedia interspersed throughout the site. However, each main section of the site has some sort of multimedia piece associated with it. Real Simple does a great job of incorporating new information that is different from the print publication on their website.

After looking through a few different videos, I came across an interactive beauty makeover tool. The way the tool works is that a reader must upload a mug of him or heself to the site, then after thumbing through a variety of different options for hairstyle and makeup choices the user will need to select the best fit for his or her style. A list of the products that the user picked throughout the makeover process will appear as a sidebar. The ending result is completely new look that the user can recreate. 

This type of multimedia piece is interactive for the reader and is used as a supplement to Real Simple's Beauty and Fashion section. Although this tool doesn't necessarily give an accurate portrayal of what one would actually look like with different makeup or a different hairstyle, it does get readers involved and active on the site. Below are some screen shots of the tool and my ending makeover result. As a side note, I just want to say that I was only experimenting with the tool not actually trying to make myself look better.

 

Splash Page for the tool

Opening page of tool

 

My end result