Print Headlines to Web Headlines

It is somewhat difficult to find the articles in the print magazine on Real Simple's website. I had to actually search through the search bar to find the some of the articles. They are buried pretty deep within the site. On the homepage of the site there is a rotating story module that only covers a few of the stories shown in the print publication. However, a pro for not having all the print items on the homepage is that Real Simple fills the rest of the page with daily updates. This is a big plus because it gives me a reason to come back everyday.  A con for not having all the stories on the main page is that it makes it harder to find the story if for some reason I want to recall an article but don't have my magazine with me.

However, the articles that I did find retained the same headline for print and for the web. It only makes sense because the print headlines are written perfectly for the web. Much of Real Simple is service journalism, so the print headlines tell exactly what the reader will be learning. The two examples below show this.

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Screenshot of "The Best Tinted Moisturizers" (same headline in print).

Screenshot of "15-Minute Jump-Rope Workout" (same headline in print).

The big feature story this month in the print magazine was called "Your New Healthy Eating Plan." It had a bunch of healthy food options and recipes for the reader to try. I searched for this article on the website and found that it changed the headline to actually reflect the the print cover headline plus the print feature headline.

Cover of the February issue: "You're No-Diet Diet for 2011."

Screenshot of feature print story online. This headline combines the print cover line and the print headline.

However, this article was packaged completely differently. It had new information and linked to more information about the same topic. Some of the links went to information that can be found in the print version.  This information was packaged the same way as the print publication.

Real Simple is an interesting publication in that there are so many differences between the platforms. I'm still trying to learn my way around the website and magazine. I think as the weeks progress I will be able to find more similarities and differences between the two platforms.