Contests and Sweepstakes

One tactic that we talked about in class in regards to interaction between a companies audience and their website is using contests. Real Simple is giving away different kits and books in reward for participating in the "The Great Easter Egg Hunt Sweepstakes."

From April 11- April 24 readers can go on realsimple.com to find an easter egg somewhere on the site. There is a clue given everyday to where the egg is, and once you find the egg you can click on it and enter to win one of the four prizes.

 

prizes for winning

This type of involvement with the reader is fun and gets people inside the site. I searched for the egg after reading the clue: The egg is taking a break inside a 20-minute workout. 

And look what I found! I clicked on it and it took me to an entry form. This type of game has a time peg because of Easter. It works well and is a game that gets people trolling around the site everyday.